In today’s world, all you have to do is turn on the news to be consumed with negative images. But, I believe that everyone can create their reality in own world with positive thinking. I also believe that positive thinking has a profound effect on creating a successful career. Part of it is based on a belief system that we are all in the right place at the right time. Positive or negative, there are still lessons to be learned with each experience
The fact is that is that people are drawn to positivity. Multimillion dollar companies have campaigns surrounding being positive such as Coca Cola’s Live Positively campaign focused around balanced living for the individual, community and globe. Or how about the company “Life is Good” with their message for the world to see on t-shirts and hats. Their positive message is resonating with over $100 million in annual sales.
I am truly grateful to work under dynamic leadership. I am very blessed to work with such amazing publishers. Jennifer Levine Bruno, Publisher of Town & Country is by far one of the most positive people I know. Even when I lose business, she praises me and the team for our efforts in having tried to save the business. Jennifer surrounds herself with frogs because they can only ‘move forward’. This kind of positive attitude from management is like jet fuel for me. I was so inspired by her praise that all I wanted to do was hear more- and as a result, my business is thriving with double digit growth!
I have the distinct pleasure of working with Stan Schmidt, Director of Integrated Media Sales at Scientific American. Stan is not only positive, but is one of the most incredibly intelligent and one of the funniest people that I know. Stan has a unique way of making any client that we meet with at ease by finding an immediate connection and then making them laugh so hard! Stan has dry cerebral humor but knows just how to make a connection with anyone! Time and time again, our clients appreciate his sense of humor as well as his intelligence to serve them.
In my own media world, here are a few tokens of my POV that I’d like to share:
- Expect Issues to come up: It is much easier to stay positive when you expect that at some point there will be issues coming up, and you can often use an issue as an opportunity for growth.
- If you think that you have it bad, think about what it must have been like for the pilgrims: Starvation, having to beat your clothes against a rock to get them clean. Now, go back and rethink your problem.
- Panic attack before a publisher visit: This is actually a good thing that will cause you to over prepare. You should have more of these attacks – and be prepared even when there’s not a publisher coming to town.
- Publishers are under pressure too. They are human, give them a break. Try to help them the best that you can. Be part of the team even if they don’t have all of the answers that you were expecting.
- The client hasn’t called back: You never know when someone is curled up in the fetal position in the corner if their office. Try again, you probably need to give then some useful information.
- Client still hasn’t called back after you sent useful information: The client doesn’t hate you….. yet. Don’t be a nag, research the client some more and give them information that they can use. OR try calling at a different time of day.
- The client has no money: This is the perfect time for them to sit back & relax and learn about your brand. You need to stick with your clients for the long haul, not just when they have robust budgets.
- Client Centered: Basically the points that I’m trying to make above is that it will much better serve you and your clients if you keep a client centered approach. Clients will find us useful if we provide marketing solutions, industry information and new ways of reaching customers. Happy clients, happy salespeople!
- You just lost your biggest account. This might seem bad, but did you stop to think that they might not be able to pay their bills. Clients come & go. It’s not a matter of if, it’s a matter of when. Look out the window and see all of the buildings out there. Each of those buildings represents an opportunity for business. Prioritize & get them.
- If someone else can do it, you probably can too.
I’m not saying that I’m super positive 100% of the time. My kids would argue that I’m not especially close to bedtime! But, it’s a choice that everyone has the opportunity to make. If we are going to work hard anyway, why not do it positively?