The Mandel Blog

 

Record Breaking September ELLE Hits Stands

The September issue of ELLE celebrates the brand’s 30th anniversary in a big way. The issue, which hits newsstands August 18, “is the largest issue that ELLE and/or Hearst has ever published,” said senior vice president, publisher, and chief revenue officer Kevin O’Malley. In addition to the thoughtful editorial content, the 668 page book features a vast array of advertisers, including Lucky Brand Jeans, Pandora Jewelry, Summers Eve, and Acuvue from the Southeast.

Advertising success in print translated to a 25 percent increase in digital ad sales, a best for the website.  The brand also partnered with ShopAdvisor, which uses Beacon Technology to inform customers when they are near a Barnes & Noble where copies may be purchased.

The magazine will celebrate with its French counterpart with a party in Paris during Fashion Week. We congratulate the brand on their success and are proud to have been part of this historic issue.

Anniversary Breakfast with Mindshare Atlanta

In recognition of Mandel Media Group’s 15 year anniversary, we are taking a step back and celebrating with media partners to say thanks for their continued support of our Publishing clients. Mindshare Atlanta has been a trusted partner of ours since our start, and what better place to kick-off our tour of Southeast ad agencies. On Friday morning, we hosted a breakfast in their honor with bagels, coffee, and magazines! The two teams mingled and chatted over the breakfast spread at the beautiful Buckhead offices of Mindshare. It was lovely to catch up with long time colleague, Cindy Giller, as well as her entire team of media stars. We hope to continue building on this trusted and important partnership for many years to come. mindshare 8