The Mandel Blog

Record Breaking September ELLE Hits Stands

August 13, 2015

The September issue of ELLE celebrates the brand’s 30th anniversary in a big way. The issue, which hits newsstands August 18, “is the largest issue that ELLE and/or Hearst has ever published,” said senior vice president, publisher, and chief revenue officer Kevin O’Malley. In addition to the thoughtful editorial content, the 668 page book features a vast array of advertisers, including Lucky Brand Jeans, Pandora Jewelry, Summers Eve, and Acuvue from the Southeast.

Advertising success in print translated to a 25 percent increase in digital ad sales, a best for the website.  The brand also partnered with ShopAdvisor, which uses Beacon Technology to inform customers when they are near a Barnes & Noble where copies may be purchased.

The magazine will celebrate with its French counterpart with a party in Paris during Fashion Week. We congratulate the brand on their success and are proud to have been part of this historic issue.

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