The Mandel Blog

Trusted Media Brands Generates Buzz at Newfronts

May 17, 2016
Trusted Media Brands, Inc., formerly Reader's Digest Association, Inc. (PRNewsFoto/Trusted Media Brands, Inc.)
Trusted Media Brands, Inc., formerly Reader’s Digest Association, Inc. (PRNewsFoto/Trusted Media Brands, Inc.)

Trusted Media Brands made quite the splash at the Digital Newfronts in New York last week as the brand continues to evolve its image. Their digital first approach hopes to attract a younger audience while maintaining its identity as a wholesome, all-American brand.

Rich Sutton, Trusted Media Brands’ Chief Revenue Officer stated that this was an “opportunity to reintroduce our brands to the business and ad communities.” The brand has undergone many changes in the past year, including a name change from Reader’s Digest Association.

TMBI previewed six new video series across its largest brands, including Reader’s Digest, Taste of Home and The Family Handyman. To learn more about the video series and hear what the ad community thinks, click here and here.

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